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Humanizing your brand is the key to success
Estimated reading time: 4 minutes Brand, talk to me, love me, make me feel important! Good morning, everyone! Those that have been reading my posts for a while now already know some of my concerns:...
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Lovebrands and how to become one in a 2.0 world
Estimated reading time: 3 minutes For some time now, the term “Lovebrand” or “Lovemark” has been doing the rounds. To be more precise since 2006, when it was coined by Kevin Roberts, CEO at...
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